Loyalty Cash is the platform. Each partner gets its own program site and wallet — for fans, members, sponsors, and merchants. One graph. Many brands.
e.g. nfl.loyalty.cash · nba.loyalty.cash · yours.loyalty.cash
One platform · many programs
loyalty.cash is the home of the platform. When we co-brand with a league, association, or creator, they get a dedicated program URL, brand kit, and experience for their members and sponsors — not a generic white-label page.
loyalty.cash — product story, merchant tools, and co-brand intake for every partner.
org.loyalty.cash — co-branded Loyalty Cash for that organization, ready for members and sponsors.
Promotional Cash (spend-now Free Money for acquisition) and Loyalty Cash (post-purchase cash back for retention) — both on one Rewards Graph.
Two kinds of reward value
On every Loyalty Cash program, members and fans can receive two different instruments. Each is designed for a different job — and both deliver guaranteed, transaction-linked results for sponsors.
When: Awarded as a credit that must be spent — applied at the time of the qualifying transaction.
Why: Customer acquisition and reactivation (win-back)
Fund new or returning customers — pay when they buy now.
Credit applied at checkout on that transaction.
Example: Get $10 Free Money toward today’s purchase at a partner store.
When: Awarded after a completed purchase — posted as a reward to use on a future transaction.
Why: Customer retention and visit frequency
Reward proven buyers so they come back more often.
Earn after you buy — spend the cash back next time.
Example: Spend $50, earn $5 Loyalty Cash for your next trip.
How it feels for members