Race Cash connects drivers, tracks, sponsors, and fans through sponsor-funded promotional cash — so brands fund results, not just impressions.
Your fandom should pay you back. Race Cash unlocks partner value on and off the track.
Earn Race Cash from partners and use it where you already spend — race week and every week.
NASCAR fans show up with loyalty. Race Cash puts promotional buying power in their wallets — funded when purchases qualify.
Reach verified NASCAR fans with offers tied to qualifying purchases and measurable sales.
Two kinds of reward value
On every Loyalty Cash program, fans can receive two different instruments. Each is designed for a different job — and both deliver guaranteed, transaction-linked results for sponsors.
When: Awarded as a credit that must be spent — applied at the time of the qualifying transaction.
Why: Customer acquisition and reactivation (win-back)
Fund new or returning customers — pay when they buy now.
Credit applied at checkout on that transaction.
Example: Get $10 Free Money toward today’s purchase at a partner store.
When: Awarded after a completed purchase — posted as a reward to use on a future transaction.
Why: Customer retention and visit frequency
Reward proven buyers so they come back more often.
Earn after you buy — spend the cash back next time.
Example: Spend $50, earn $5 Loyalty Cash for your next trip.
NASCAR Race Cash
Make sponsor packages more valuable with loyalty cash fans feel.
Buy outcomes: customers, spend, frequency — not only impressions.
Real promotional cash from brands that show up on race day.
Series · teams · sponsors join the program.
Sponsors set goals; offers go live.
Race Cash hits wallets when purchases qualify.
8-page partnership concept PDF — same structure as the NFL Fan Cash leave-behind — for sponsors, brands, and executives. Branded for NASCAR.
NASCAR sponsors set outcomes — NASCAR Race Cash reverse-engineers budget, mix, and graph audiences.
Program host: nascar.loyalty.cash · powered by loyalty.cash
Demo co-brand · Bold, high-energy, authentic, competitive · Loyal multi-generational US fan base; strong driver and brand affinity; high race-weekend and everyday retail engagement…
Sources: Preset co-brand for sales demos