F1 Podium Cash

Formula 1 × Loyalty Cash · f1.loyalty.cash

Sponsor F1 fans with the same precision as the sport.

Podium Cash delivers PromoCash and Free Money paths to global F1 fans — so partners buy outcomes, not noise.

Brief partners on Podium Cash See fan unlock

Premium reach

Global

Graph-qualified F1 affinity

Partner ROAS

Modeled

Budget from sales goals

Brand fit

High

Luxury · tech · lifestyle

For Fans

The sport is precision. Your rewards should be too — unlock partner cash that fits how you live F1.

Race-weekend energy, everyday unlocks — partner value that feels premium.

For Partners

F1 fans move markets. Podium Cash turns affinity into store visits and tickets — priced to your sales goals.

Reach high-intent F1 audiences with measurable acquisition and spend lift.

Two kinds of reward value

Promotional Cash vs Loyalty Cash

On every Loyalty Cash program, fans can receive two different instruments. Each is designed for a different job — and both deliver guaranteed, transaction-linked results for partners.

Acquisition · Win-backAlso called Free Money / PromoCash

Promotional Cash

When: Awarded as a credit that must be spent — applied at the time of the qualifying transaction.

Why: Customer acquisition and reactivation (win-back)

For partners

Fund new or returning customers — pay when they buy now.

For fans

Credit applied at checkout on that transaction.

Example: Get $10 Free Money toward today’s purchase at a partner store.

Retention · FrequencyCash back for the next visit

Loyalty Cash

When: Awarded after a completed purchase — posted as a reward to use on a future transaction.

Why: Customer retention and visit frequency

For partners

Reward proven buyers so they come back more often.

For fans

Earn after you buy — spend the cash back next time.

Example: Spend $50, earn $5 Loyalty Cash for your next trip.

Together they cover the full funnel: Promotional Cash fills the front door (new and reactivated customers). Loyalty Cash keeps them coming back. Both are verified at transaction — unused promotional credit is not a blank media expense; unused Loyalty Cash is not funded until it is earned and later redeemed under program rules.

F1 Podium Cash

One network. Three winners.

For F1 & teams

Elevate hospitality and sponsor packages with loyalty cash.

For partners

Fund growth plans aimed at real F1 spenders.

For fans

Unlock value from brands that match the paddock lifestyle.

How it works

Align

Partners join the Rewards Graph.

Target

AI maps fan segments to offers.

Convert

Fans unlock; partners measure.

Sales leave-behind

F1 Podium Cash magazine feature

8-page partnership concept PDF — same structure as the NFL Fan Cash leave-behind — for sponsors, brands, and executives. Branded for Formula 1.

Open in browser

More customers. More spend. More often.

Formula 1 sponsors set outcomes — F1 Podium Cash reverse-engineers budget, mix, and graph audiences.

Open growth plan engine Co-brand another org

Program host: f1.loyalty.cash · powered by loyalty.cash

Demo co-brand · Premium, high-velocity, international, precision · Affluent global audience; high brand premium; strong digital engagement across race weekends.…

Sources: Preset co-brand for sales demos