MLB
MLB Diamond Cash
Powered by Loyalty Cash · mlb.loyalty.cash
MLB × Loyalty Cash · mlb.loyalty.cash

Make every MLB fan a measurable growth path for sponsors.

Diamond Cash connects clubs, sponsors, and fans through sponsor-funded promotional cash — so partnership value shows up as verified commerce.

Club reach
Local + national
30 clubs · one program
Sponsor ROAS
Measurable
Verified redemptions
Season lift
Trackable
Opening Day to October

For Fans

Rooting for your club should reward you. Diamond Cash unlocks partner value all season.

Earn Diamond Cash from partners and use it at merchants that fit your season.

For Sponsors

Baseball builds lifelong fans. Diamond Cash turns that loyalty into store visits and sales you can measure.

Reach MLB fans with offers tied to qualifying sales — funded when the purchase happens.

Two kinds of reward value

Promotional Cash vs Loyalty Cash

On every Loyalty Cash program, fans can receive two different instruments. Each is designed for a different job — and both deliver guaranteed, transaction-linked results for sponsors.

Acquisition · Win-backAlso called Free Money / PromoCash

Promotional Cash

When: Awarded as a credit that must be spent — applied at the time of the qualifying transaction.

Why: Customer acquisition and reactivation (win-back)

For sponsors

Fund new or returning customers — pay when they buy now.

For fans

Credit applied at checkout on that transaction.

Example: Get $10 Free Money toward today’s purchase at a partner store.

Retention · FrequencyCash back for the next visit

Loyalty Cash

When: Awarded after a completed purchase — posted as a reward to use on a future transaction.

Why: Customer retention and visit frequency

For sponsors

Reward proven buyers so they come back more often.

For fans

Earn after you buy — spend the cash back next time.

Example: Spend $50, earn $5 Loyalty Cash for your next trip.

Together they cover the full funnel: Promotional Cash fills the front door (new and reactivated customers). Loyalty Cash keeps them coming back. Both are verified at transaction — unused promotional credit is not a blank media expense; unused Loyalty Cash is not funded until it is earned and later redeemed under program rules.

MLB Diamond Cash

One network. Three winners.

01

For MLB & clubs

Elevate sponsor inventory with loyalty cash fans use.

02

For sponsors

Fund fan value when commerce is delivered.

03

For fans

Real cash rewards beyond points — all season long.

How it works

01
Connect

League · clubs · sponsors join the program.

02
Fund outcomes

Sponsors define the sale and budget.

03
Fans unlock

Diamond Cash appears; purchases verify.

Sales leave-behind

MLB Diamond Cash magazine feature

8-page partnership concept PDF — same structure as the NFL Fan Cash leave-behind — for sponsors, brands, and executives. Branded for MLB.

Open in browser

More customers. More spend. More often.

MLB sponsors set outcomes — MLB Diamond Cash reverse-engineers budget, mix, and graph audiences.

Program host: mlb.loyalty.cash · powered by loyalty.cash

Demo co-brand · Classic, communal, seasonal, optimistic · Multi-generational fan base rooted in ballpark tradition; strong local club identity and national sponsor demand.…

Sources: Preset co-brand for sales demos