Court Cash turns fan passion into a measurable loyalty-cash network for teams, sponsors, and the league — built on the Rewards Graph.
Your teams. Your brands. Your cash back — unlocked when you shop partners that get the culture.
Unlock Court Cash from partner brands and use value that fits how you live ball.
NBA audiences are already in-market. Court Cash lets you fund the path from fandom to foot traffic — with ROAS you can defend.
Acquire and grow NBA-aligned customers with graph-qualified Free Money and PromoCash paths.
Two kinds of reward value
On every Loyalty Cash program, fans can receive two different instruments. Each is designed for a different job — and both deliver guaranteed, transaction-linked results for brand partners.
When: Awarded as a credit that must be spent — applied at the time of the qualifying transaction.
Why: Customer acquisition and reactivation (win-back)
Fund new or returning customers — pay when they buy now.
Credit applied at checkout on that transaction.
Example: Get $10 Free Money toward today’s purchase at a partner store.
When: Awarded after a completed purchase — posted as a reward to use on a future transaction.
Why: Customer retention and visit frequency
Reward proven buyers so they come back more often.
Earn after you buy — spend the cash back next time.
Example: Spend $50, earn $5 Loyalty Cash for your next trip.
NBA Court Cash
Modernize sponsor inventory with loyalty cash that fans feel.
Outcome engine: set new customers and sales — we fund the plan.
Rewards that stack with real shopping — not points you’ll never use.
Rewards Graph links teams, offers, and spend.
Brands set outcomes; AI builds the mix.
Fans redeem; sponsors measure lift.
8-page partnership concept PDF — same structure as the NFL Fan Cash leave-behind — for sponsors, brands, and executives. Branded for NBA.
NBA sponsors set outcomes — NBA Court Cash reverse-engineers budget, mix, and graph audiences.
Program host: nba.loyalty.cash · powered by loyalty.cash
Demo co-brand · Fast, cultural, premium athletic, global · Younger, digital-native global fans; culture + sport crossover; strong sponsor demand in apparel, QSR, tech, finance.…
Sources: Preset co-brand for sales demos